Press & Co

Press & Co. is a local organic cold-press juicery and eatery built around a simple belief: health is life. Serving fresh juices, smoothies and nourishing bowls with plenty of plant-based, gluten-free and low-sugar options, it gives busy professionals and young families an easy way to eat well, and a warm place to gather.

The Joyce Collective refreshed the Press & Co. brand with an identity that feels refined, earthy and calm. We refined the original wordmark and added a new logo mark, a brand mark and a set of hand-drawn illustration icons, all in a soft saltwater-blue palette. The work spanned packaging, printed and digital collateral, and a website we designed and developed, creating a brand world that feels as fresh and wholesome as what's on the menu.