Brand identities THAT MAKE you THE OBVIOUS choice.

I am drawn to thoughtful experiences, identity, aesthetics and how people make sense of themselves and the world around them.

With 7+ years of graphic design and content creation in the luxury and lifestyle industry, my past clients include brands such as Shiseido, The Four Seasons, Grand Hyatt and Lane Crawford Joyce Group.

Hey! I’m Joyce. A brand strategist + designer, content creator, blogger and matcha latte lover. I started out in the luxury fashion industry, working with some of the biggest names in the fashion, beauty and lifestyle. I was first introduced to the world of branding when I did an exchange program in Amsterdam studying International Fashion Branding. From that moment on, visual story telling became a huge passion of mine, and I continued to hone that craft for 7+ years which has led me to where I am today.