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      <image:title>ABOUT - IT’S JOYCE</image:title>
      <image:caption>Hey! I’m Joyce. A brand designer, digital content creator, fashion + lifestyle blogger and matcha latte lover. I was first introduced to the world of branding when I did an exchange program in Amsterdam studying International Fashion Branding. From that moment on, visual storytelling became a huge passion of mine, and I continued to hone that craft for 7+ years which has led me to where I am today.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1621366498588-NI8ROFJ7WRLLK4XLPU4F/192A0409.jpg</image:loc>
      <image:title>ABOUT - helping you ignite your business potential through thoughtful &amp; authentic design.</image:title>
      <image:caption>I am passionate about helping luxury businesses that support sustainability and build meaningful connections in our modern world. With 7+ years of graphic design and content creation in the luxury and lifestyle industry, my past clients include brands such as Shiseido, The Four Seasons, Grand Hyatt, and Lane Crawford Joyce Group. I draw inspiration from traveling, cultures, and conversations. So, I would love to chat with you!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1623073989391-2UVR45WP8ZQRXTRMB7UL/More+About+Me+pic+new-01.png</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1623074037842-MVO79PTE302JBBDQS4S8/More+About+Me+pic+new-02.png</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1615067993580-SY3S17720QKIHZ1ICHMV/More+About+Me+pic+small-03.png</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1615068046189-A1ZB3K2YLSPJANCGOSPF/More+About+Me+pic+small-04.png</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/brand-style-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-28</lastmod>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616281000563-IALKZMUHFOTH1LTA3MKF/Luxury%2BResort%2BWebsite%2BHomepage%2BBranding.jpg</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622052965985-840CY9AZHFS594G38VSC/Glowdess-1-bottle-box-branding-design-a.gif</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616884888568-B8MRQLYBTBW79GBUMO1R/Hone+Title+Brand+Identity-10.png</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622053706514-HCKEK3WLAA018K1I3WAU/Le-Paris-Brest-Cafe-Brand-Design.gif</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/509af71e-a664-4708-9e79-31e28ba216e3/Leo+Paper+Bag2.jpg</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622057746059-B8VI8O1UZVLZSPC77CRK/Back-End-Website-iPad.gif</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616283467419-HMVOVDNP4CIMSOU6YF1L/Service+Top-05.png</image:loc>
      <image:title>SERVICES - SERVICE</image:title>
      <image:caption>At The Joyce Collective, we specialise in building authentic connections through thoughtful branding design and strategies. Our goal is to take any business from an idea to a thriving brand with meaningful design. Branding is an investment that is so much more than just a logo and colours. Brand identity encompasses the heart and soul of what your brand will communicate to others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1621641708167-4JX7QVR0DVH6LU7MR1HP/192A1463.jpg</image:loc>
      <image:title>SERVICES - A comprehensive branding experience is more than thoughtful design, this investment will give you the confidence to set up your brand with strategy and a lasting impression. Our signature process dives deep into the discovery of your business and creates a full visual identity that will resonate with your audience.</image:title>
      <image:caption>WHAT IT INCLUDES Brand Strategy + Research A 4-hour brand strategy workshop to dig deep in your brand mission, vision, values, target market etc. This will uncover your business goals, your audience, how you want to make them feel and all the things that set your business apart from the rest. Creative Direction + Stylescapes An in-depth look at your business goals, ideal audience, and competition to develop a brand look and feel. This will involve the development of style scapes to demonstrate different art directions for your brand. Brand Identity Development of 1 primary logo, 2-3 secondary logos and brand marks, custom illustration/pattern (if applicable), curated color palette, and font type. Brand Guidelines A detailed guide meant to educate you on how to use your new branding + take advantage of its flexibility. With this tool, you’ll have the confidence to use everything that we’ve created consistently. Brand Collateral Each brand has different needs to communicate with their audience, so this will be tailored to your needs. Collateral could include packaging, business cards, hang tags, thank you cards, canvas bags, social media graphics etc. You’ll receive a custom quote after your free consultation call. WHO THIS IS FOR – 1-3 year old businesses who have outgrown their DIY branding – Established businesses who are pivoting or growing and need a re-brand – Businesses that are ready for a transformation and lack confidence and clarity Timeline 6-8 weeks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622244015416-W2XR1BC0CW9V7HFHJDVR/The-Flow-Brand-Identity-Website-Design-Homepage-GIF.gif</image:loc>
      <image:title>SERVICES - A combination of branding and website design will house all that your brand is about in one dedicated online space. Allowing you to have a cohesive visual brand identity translated through a website, custom-tailored to make a lasting impression on your audience.</image:title>
      <image:caption>WHAT IT INCLUDES Branding Design A truly cohesive brand identity and strategy. See above for details. Web Design and Development A website will be tailor-made for you to help the needs and achieve the goals of your brand. We will be developing them on either Squarespace or Shopify to ensure they addressed your key goals. Site Installation &amp; Training Your site will be up and running to go after we have installed and implemented everything on the technical side. You will also receive a library of videos to guide you through the management and edit of the website whenever you need to in the future. WHO THIS IS FOR – 1-3 year old businesses who have outgrown their DIY branding + website – Established businesses who are pivoting or growing and need a re-brand + a new website – Businesses that don’t feel aligned with their current branding + website Timeline 10-12 weeks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1623072232824-ZHKNI50AYAI92823L3RB/192A1918-2.jpg</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1623072297477-NJFAIC22U4BMG7ZS4ION/192A1322-2.jpg</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1623072323897-4PF9EI5PFSSYGVB7FJL6/192A1818-2.jpg</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1623072372676-92NZCEAVU6VVPABTV0BL/192A2343-2.jpg</image:loc>
      <image:title>SERVICES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622057746059-B8VI8O1UZVLZSPC77CRK/Back-End-Website-iPad.gif</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616884950568-ETMTSE1AXOQRVHBZGDJT/Hone%2BTitle%2BBrand%2BIdentity-10.jpg</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622053706514-HCKEK3WLAA018K1I3WAU/Le-Paris-Brest-Cafe-Brand-Design.gif</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622847891388-48B52YYWWOW5IHTD5W7I/The-Flow-Resort-Branding-Design-iMac-Website-1.gif</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/cd22fc22-2275-4ff3-b63c-138ce4ff5195/Matka+Beauty+Branding+Project+Behance3.jpg</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622052965985-840CY9AZHFS594G38VSC/Glowdess-1-bottle-box-branding-design-a.gif</image:loc>
      <image:title>WORK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/client-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/back-end</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622545986645-9QMNQ7LP37SY26FVZNA4/Back-End-Website-iPad.gif</image:loc>
      <image:title>Back End</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1614983221496-8LEPIU553L4C2JEOHX85/pexels-yaroslav-shuraev-5980151.jpg</image:loc>
      <image:title>Back End</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622546300874-P3I3LLVCVNCXJ1S2S6MR/Backend+Branding+Stationery.png</image:loc>
      <image:title>Back End - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622845773911-WI2N5M36FVQ4ORTR5UUN/Back-End-Fashion-Label-Branding-Stationery-Design-1.gif</image:loc>
      <image:title>Back End - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1615041920843-2WCUUBNRWRN6MPRBBKVO/Store%2Bfront.jpg</image:loc>
      <image:title>Back End</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1615070921391-HCA1VXOSTLROUZOOD0MO/5-05.png</image:loc>
      <image:title>Back End</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1615069552750-KE3L4ET2Y5YCO6HRUQDE/clothing+tag.jpg</image:loc>
      <image:title>Back End</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1615069790569-SPPSYRHPMPMC1O7U4CP2/pexels-yaroslav-shuraev-5979619.jpg</image:loc>
      <image:title>Back End</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622546729454-D62UP1F60NZY9P8SFBH3/Back+End+Branding+Design+iPhone+Web+Design+3+scenes+new.jpg</image:loc>
      <image:title>Back End</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622544493360-M9K7LPOGTRMEC3U4QNEJ/Glowdess-Skincare-Branding-Design-stationery.gif</image:loc>
      <image:title>Back End - GLOWDESS</image:title>
      <image:caption>GLOWDESS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616884950568-ETMTSE1AXOQRVHBZGDJT/Hone%2BTitle%2BBrand%2BIdentity-10.jpg</image:loc>
      <image:title>Back End</image:title>
      <image:caption>HONE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622847416563-RWS87WHQKIRBKLRF27RC/The-Flow-Resort-Branding-Design-iMac-Website.gif</image:loc>
      <image:title>Back End</image:title>
      <image:caption>THE FLOW</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/the-flow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622848518376-XN1QEJFBBTDLCRKSMACS/The+Flow+Brand+Identity-05.png</image:loc>
      <image:title>The Flow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622848237544-SITL4LDO8HA0F40LLA49/The+Flow+Brand+Identity-04.png</image:loc>
      <image:title>The Flow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616278925859-EHDB4T2JEOBXODKIMIM9/Luxury+Resort+Menu+Branding.jpg</image:loc>
      <image:title>The Flow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622847985314-IDMUJ883CWJ6EBL7FMZB/The-Flow-Resort-Branding-Design-iMac-Website-1.gif</image:loc>
      <image:title>The Flow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616279817667-VFTEDWTVBBOB68FDBCRA/Luxury+Resort+Website+Branding+Design-07.jpg</image:loc>
      <image:title>The Flow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/509af71e-a664-4708-9e79-31e28ba216e3/Leo+Paper+Bag2.jpg</image:loc>
      <image:title>The Flow</image:title>
      <image:caption>LEO PERFUME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616884950568-ETMTSE1AXOQRVHBZGDJT/Hone%2BTitle%2BBrand%2BIdentity-10.jpg</image:loc>
      <image:title>The Flow</image:title>
      <image:caption>HONE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1614983047552-03BX2YR4NE1T1KAJ76NI/Free+Us+Letter+Magazine+Cover+with+iPad+Mockup.jpg</image:loc>
      <image:title>The Flow</image:title>
      <image:caption>BACK END</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/hone</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616882239029-VA9G3VADXUNGMDRNF4T2/Digital+Mockup+Hone+Jewellery+2.jpg</image:loc>
      <image:title>Hone</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616882812230-2QE3FHIEUBJOLKBLCN3E/IG+Post+Hone+Brand+Identity-05.png</image:loc>
      <image:title>Hone</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616882935836-W7REIP13QHCRJQYHLMKZ/Hone+stationery+mockups.jpg</image:loc>
      <image:title>Hone</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616883199182-AI82HVS2ZACB6DJHCTUM/Hone+Jewellery+Poster+Brand+Identity.jpg</image:loc>
      <image:title>Hone</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616883875648-VQWQVR9S231YF0XO3DDT/IG+Story+Mockups+Hone+Jewellery+2-06.png</image:loc>
      <image:title>Hone</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/509af71e-a664-4708-9e79-31e28ba216e3/Leo+Paper+Bag2.jpg</image:loc>
      <image:title>Hone</image:title>
      <image:caption>LEO PERFUME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1614983047552-03BX2YR4NE1T1KAJ76NI/Free+Us+Letter+Magazine+Cover+with+iPad+Mockup.jpg</image:loc>
      <image:title>Hone</image:title>
      <image:caption>BACK END</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/ef3818c6-2237-4948-8784-84371dfc53bf/The+Flow+Logo-02.jpg</image:loc>
      <image:title>Hone</image:title>
      <image:caption>THE FLOW</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/matka-beauty</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/21375c5a-b92b-40e1-9d31-163145313c95/Matka+Beauty+skincare+branding+stationery.png</image:loc>
      <image:title>Matka Beauty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/acd0d818-9834-4a65-84b7-6a12cf963511/Matka+Beauty+Notebook+cover.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/ec188a5f-e189-4bef-8855-98e930c9a146/tissue+shopping+bag.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/4ff8e7b9-caf2-47d0-abcb-0c74d729a07e/Matka+Beauty+Giftcard.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/23793659-588f-44f7-8127-3a0917f0ace4/Matka+Beauty+skincare+branding+stationery+2.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/f0e561b0-e637-4716-971f-2f6595c606d9/Matka+Beauty+Box+Packaging+1.png</image:loc>
      <image:title>Matka Beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/b824418f-25c4-48cb-ab9b-1863d993be5b/Matka+Beauty+skincare+branding+business+card.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/a15fc1af-2bf5-40a1-a6cd-ea5562376821/Matka+Beauty+skincare+branding+mobile+business+card.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/7ee3af7d-934c-46f0-9ede-7f0b075487c8/Matka+Beauty+Luxury+Box+Packaging+Brand+Design.jpg</image:loc>
      <image:title>Matka Beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/3d635ba9-333c-434b-b32d-27c06ed7074e/Matka+Beauty+Branding+Design+Shopfront+Signage.jpg</image:loc>
      <image:title>Matka Beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/509af71e-a664-4708-9e79-31e28ba216e3/Leo+Paper+Bag2.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
      <image:caption>LEO PERFUME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1614983047552-03BX2YR4NE1T1KAJ76NI/Free+Us+Letter+Magazine+Cover+with+iPad+Mockup.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
      <image:caption>BACK END</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616281000563-IALKZMUHFOTH1LTA3MKF/Luxury%2BResort%2BWebsite%2BHomepage%2BBranding.jpg</image:loc>
      <image:title>Matka Beauty</image:title>
      <image:caption>THE FLOW</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/glowdess</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622052965985-840CY9AZHFS594G38VSC/Glowdess-1-bottle-box-branding-design-a.gif</image:loc>
      <image:title>Glowdess</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622543937711-GF6EGGK5V5VEP7HQ85N2/Glowdess+Skincare+Branding+Design+Packaging-09.png</image:loc>
      <image:title>Glowdess</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622544493360-M9K7LPOGTRMEC3U4QNEJ/Glowdess-Skincare-Branding-Design-stationery.gif</image:loc>
      <image:title>Glowdess</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622544551359-G9WP9V60BO0OBNMEPBTQ/Glowdess+3+bottles+box+branding+design+2.jpg</image:loc>
      <image:title>Glowdess</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622544611854-9NTBTMVVBAL10PF44HUZ/Glowdess+Skincare+Branding+Design+Packaging-13.png</image:loc>
      <image:title>Glowdess</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622545454095-23JYY8HC8UMOYGJZ1R4E/Glowdess+2+bottles+branding+design+sideways.jpg</image:loc>
      <image:title>Glowdess</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622544729647-47G8487K7SJHZ0KAL2CW/Glowdess+Skincare+Branding+Design+Packaging-14.png</image:loc>
      <image:title>Glowdess</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622053706514-HCKEK3WLAA018K1I3WAU/Le-Paris-Brest-Cafe-Brand-Design.gif</image:loc>
      <image:title>Glowdess</image:title>
      <image:caption>LE PARIS BREST CAFE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622545986645-9QMNQ7LP37SY26FVZNA4/Back-End-Website-iPad.gif</image:loc>
      <image:title>Glowdess</image:title>
      <image:caption>BACK END</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/ef3818c6-2237-4948-8784-84371dfc53bf/The+Flow+Logo-02.jpg</image:loc>
      <image:title>Glowdess</image:title>
      <image:caption>THE FLOW</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/le-paris-brest-cafe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622053706514-HCKEK3WLAA018K1I3WAU/Le-Paris-Brest-Cafe-Brand-Design.gif</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1621811094285-C4FGH4Y1CZ7HJ8GJGLX5/Le+Paris+Brest+Cafe+Branding+Coffee+Cup+Design.jpg</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616951724154-GWB5NJIRICQX5UXKBYNT/Le+Paris+Brest+Cafe+Branding+Cookie+Bag.jpg</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1621367701043-00P98TDM5SODJTI3TB29/Le+Paris+Brest+Cafe+Branding+Window+Signage.jpg</image:loc>
      <image:title>Le Paris Brest Cafe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/f4f1b813-2739-424f-abb1-3897cb0489eb/Le+Paris+Brest+Cafe+Branding+Clipboard+Menu.jpg</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622244106548-RSH725ZNKEWW2UGQW2TT/Le%2BParis%2BBrest%2BCafe%2BBranding%2BCutlery%2BDesign.jpg</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/6f6391ad-70c9-49c6-ba8c-2174cee1914a/Business+Card+Back+Front+Mockup1b.jpg</image:loc>
      <image:title>Le Paris Brest Cafe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/5bdfcf3c-4b0f-4532-989c-72b2b0563591/Le+Paris+Brest+Cafe+Branding+Pastry+Box+Packaging.jpg</image:loc>
      <image:title>Le Paris Brest Cafe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/509af71e-a664-4708-9e79-31e28ba216e3/Leo+Paper+Bag2.jpg</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
      <image:caption>LEO PERFUME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1614983047552-03BX2YR4NE1T1KAJ76NI/Free+Us+Letter+Magazine+Cover+with+iPad+Mockup.jpg</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
      <image:caption>BACK END</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616281000563-IALKZMUHFOTH1LTA3MKF/Luxury%2BResort%2BWebsite%2BHomepage%2BBranding.jpg</image:loc>
      <image:title>Le Paris Brest Cafe</image:title>
      <image:caption>THE FLOW</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/404</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622057746059-B8VI8O1UZVLZSPC77CRK/Back-End-Website-iPad.gif</image:loc>
      <image:title>404</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616884950568-ETMTSE1AXOQRVHBZGDJT/Hone%2BTitle%2BBrand%2BIdentity-10.jpg</image:loc>
      <image:title>404</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/a20ee68c-4ab6-4245-8ec1-e955b2483054/Matka+Beauty+Branding+Project+Behance3.jpg</image:loc>
      <image:title>404</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622052965985-840CY9AZHFS594G38VSC/Glowdess-1-bottle-box-branding-design-a.gif</image:loc>
      <image:title>404</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/link</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/a924da1c-eb3a-4f11-aae2-a14d7eb72c2a/Press+n+Co.+Health+Cafe+Branding+Identity.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/c99c4a3c-dfff-4187-ba8c-aa721bfef1fc/Hoshicha+Japanese+Matcha+Glass+Bottle+Packaging+Design+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/636bdd7d-8cfc-417e-9b2b-8eb31c0d8738/Soul+Krave+wellness+Brand+Identity+Tape+on+box.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/4003de51-4673-4cad-851f-c4d41c4cba9b/The+Flow+Resort+Website+Design-08.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/5aa90e7e-c2c8-4815-bceb-1084032d6061/Matka+Beauty+Holistic+Gem+Skincare+Brand+Identity.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/66d627c4-f97f-49f9-b8d9-54b4e179cbc9/Instagram+Post+%E2%80%93+54.0.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622845676340-BD9G0FRSP6A4BH4HNRBH/Back-End-Fashion-Label-Branding-Stationery-Design-1.gif</image:loc>
      <image:title>Home New - BACK-END</image:title>
      <image:caption>BACK-END VIEW PROJECT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622244015416-W2XR1BC0CW9V7HFHJDVR/The-Flow-Brand-Identity-Website-Design-Homepage-GIF.gif</image:loc>
      <image:title>Home New - BACK-END</image:title>
      <image:caption>THE FLOW VIEW PROJECT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622244106548-RSH725ZNKEWW2UGQW2TT/Le+Paris+Brest+Cafe+Branding+Cutlery+Design.jpg</image:loc>
      <image:title>Home New - BACK-END</image:title>
      <image:caption>LE PARIS BREST VIEW PROJECT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1622052965985-840CY9AZHFS594G38VSC/Glowdess-1-bottle-box-branding-design-a.gif</image:loc>
      <image:title>Home New - BACK-END</image:title>
      <image:caption>GLOWDESS VIEW PROJECT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1619899985936-8JP3Y2XM4D6I0MG1K802/Welcome-Home-Joyce.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1621365853309-19825GEJDDGXEJLDUCVX/Welcome-Home-Joyce.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1611866878629-BXBC3TPO13YADAK5UHS1/DSC03213.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1616951668540-BWRJQJE9UF2KA655EKL2/Le+Paris+Brest+Cafe+Branding+Coffee+Cup+Design.jpg</image:loc>
      <image:title>Home New - LE PARIS BREST</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1611864688646-F4KUPC8K0BWWCO4FWII8/Cosmetic_Bottles_Mockup_2a.jpg</image:loc>
      <image:title>Home New - GLOWDESS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600d8876f694483df73e0fa3/1611864504577-LVSOS284XTB9JSL7QN4M/pexels-maria-gulyaeva-5390000.jpg</image:loc>
      <image:title>Home New - THE FLOW</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/book-brand-strategy-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/book-a-call</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.thejoycecollective.com/brand-strategy-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
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      <image:title>Brand Strategy Workshop</image:title>
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    <image:image>
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